Chief Marketing Officer
Company: Wbez 848
Location: Chicago
Posted on: October 19, 2024
Job Description:
The Opportunity
Chicago Public Media (CPM) is seeking an experienced and dynamic
Chief Marketing Officer (CMO) to lead and oversee the marketing,
circulation, and membership efforts for the Chicago Sun-Times and
WBEZ. This role is pivotal in driving member and subscriber growth,
retention, and engagement while managing a diverse marketing team
and the head of internal and external communications.
Responsibilities
- Circulation and Membership Oversight:
- Develop and execute strategies to increase and retain the
Chicago Sun-Times circulation and WBEZ membership base, currently
comprising 130,000 members and subscribers.
- Manage and optimize single-copy sales for the Chicago
Sun-Times.
- Subscriber Acquisition and Retention:
- Implement sophisticated subscription marketing and recurring
revenue business models.
- Utilize direct mail, email marketing, paid media, and paid
social channels for subscriber acquisition.
- Develop pricing and packaging strategies to enhance subscriber
value and drive revenue growth.
- Marketing Leadership:
- Oversee the marketing team, providing direction, mentorship,
and support to achieve strategic goals.
- Guide brand building, brand identity, and strategic positioning
initiatives to strengthen the CPM brand portfolio.
- Collaborate with cross-functional teams to ensure cohesive and
effective marketing campaigns.
- Communication Management:
- Lead the head of internal and external communications to ensure
clear, consistent, and compelling messaging across all
platforms.
- Foster strong relationships with media, stakeholders, and the
community to enhance CPM's visibility and reputation.
- Leadership
- Team-building: recruiting, training, managing, and nurturing
marketing and comms staff through goal setting, mentorship,
evaluation, and recognition. Deep experience as a visible and
effective leader and the ability to recognize and nurture talent
while building and retaining a successful team.
- Advisor: acting as a trusted advisor to the Chief Executive
Officer and contributing as a member of the leadership team on the
development and implementation of strategic marketing and
brand-building campaigns and membership growth
Desired Traits
- Passion: a passion for public media and a commitment to the
belief that a shared, independent, and trusted public media space
remains central to an effective and informed democracy.
- Marketing and Comms Leadership: Leading and thriving in all
marketing, communications, and membership growth and
sustainability.
- Vision: An ability to articulate and execute a marketing and
comms vision for Chicago Public Media to internal and external
stakeholders;
- Communication: The ability to communicate clearly and
effectively to diverse audiences internally and externally as an
advocate for public media and Chicago Public Media's objectives and
goals.
- Cultural competency: A high level of cultural competency and a
commitment to diversity, equity, inclusion, and belonging in the
workplace expressed in both approach and experience.
- Collaborative: A desire to work as a team member, work across
internal and external stakeholders, and strategically partner with
and support the CEO, Board of Directors, other leaders, and the
development team in identifying marketing opportunities and
strategies.
- Technology: A high level of competency with technology and an
aptitude for mastering new technology.
Qualifications
- Proven experience in a senior marketing role, preferably within
the media or publishing industry.
- In-depth understanding of subscription marketing, recurring
revenue business models, and subscriber acquisition methods.
- Demonstrated success in direct mail, email marketing, paid
media, and paid social campaigns.
- Strong expertise in pricing and packaging strategies.
- Exceptional leadership and team management skills.
- Excellent communication and interpersonal abilities.
- Strategic thinker with a passion for brand building and market
positioning.
APPLICATION INSTRUCTIONS
To apply for this position, visit: .
To nominate a candidate, please contact: Leonor Ayala Polley:.
All inquiries will be held in confidence.
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Keywords: Wbez 848, Carol Stream , Chief Marketing Officer, Advertising , Chicago, Illinois
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