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VP, Strategy

Company: Tbwa Chiat/Day Inc
Location: Chicago
Posted on: October 20, 2024

Job Description:

We create cultural resonance for brands. Creativity That Matters is work that shatters the stratosphere. That's why our quest to discover what's next is endless - because the only thing we're afraid of is the status quo. We make culture our personal playground. We launch far past the expected. We chase curiosity, deep into the shadows. We will never be just another agency. And we've got the audacity to prove it.We Are TMA.Job Overview:In this role, you will build cultural resonance for brands, leveraging your passion for creativity, culture, understanding how people think/interact, brands, problem solving, and working across departments and leadership to make award-winning work. You bring energy, curiosity, and passion to all projects, inspiring team members and clients to create world-class work.The right candidate will be:Deeply curious and insightful - able to source insights across a variety of touchpoints including consumer behavior, cultural macrotrends, and category dynamics, and lead teams and workstreams in using these insights to identify and solve brand challenges to grow brand business.Inspires teamwork and collaboration - love the guts and glory of the creative process and get your hands dirty alongside the creative team. Equally adept at partnering with senior leadership and junior team members.Engaging storyteller - able to craft strategies and present them with brevity and purpose which emotionally engage the audience.Constantly growing people - have led strategy teams, effectively identifying and nurturing talent.Responsibilities:

  • Lead and drive breakthrough brand strategies which inspire culturally resonant ideas.
  • Provide thought leadership to clients, through owning the day-to-day client relationship.
  • Promote innovative approaches to uncover unexpected behavioral and cultural insights.
  • Develop world-class brand strategists.Qualifications:
    • 10+ years of experience.
    • Outgoing personality, comfortable in spontaneous conversations at the intersection of brand and business building.
    • Passion for culture, identifying and learning new trends.
    • Outstanding presentation skills needed to drive ideas, gain credibility, and build rapport.
    • Ability to quickly adapt into a new organization and make an immediate impact through a positive and proactive nature, high energy level, and credible experience.
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Keywords: Tbwa Chiat/Day Inc, Carol Stream , VP, Strategy, Executive , Chicago, Illinois

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