CRM Lead
Company: The Chamberlain Group
Location: Oak Brook
Posted on: October 19, 2024
Job Description:
If you are a current Chamberlain Group employee, please click
here to apply through your Workday account.Chamberlain Group is a
global leader in access solutions with top brands, such
asLiftMasterand Chamberlain,found in millions of homes, businesses,
and communities worldwide.As a leader in the Smart Home industry,
we boast one of the largest IoT install bases, with innovative
products consisting of cameras, locks, card readers, garage door
openers, gates and more, all powered by ourmyQdigital
ecosystem.This is a role within Chamberlain Group's Marketing
function. The role will report to the Senior Manager, CRM. This
role will be part of the Demand Generation team, focused on
planning and executing B2B and B2C marketing campaigns via email
and push. This role will (i) Own development of CRM programs
including strategy, development, and execution of integrated
cross-channel campaigns to increase customer engagement, conversion
and retention, (ii) Work cross-functionally across Marketing and IT
teams build fully integrated demand generation programs while
ensuring best practices are implemented and customer journeys and
digital user experiences are optimized, (iii) Oversee segmentation,
subject line planning, send times, email creative reviews,
promotional accuracy, and standard reporting. This role requires a
minimum of a Bachelor's Degree in Business or Marketing with 5+
years of experience in email and push notification deployment and
management and 1+ years hands-on experience with Marketing
Automation platform.Job Responsibilities:
- Own development of CRM programs including strategy and
development of integrated cross-channel campaigns to improve
primary KPIs: Deliverability, Open and Click Rates, Click
Conversion, and LTV
- Work cross-functionally across Marketing teams to build fully
integrated digital marketing programs while ensuring digital best
practices are implemented and customer journeys and digital user
experiences are optimized. Update programs as needed for planned
and unplanned business changes and promotional updates; efficiently
and effectively modify email plans accordingly to enhance overall
channel performance and meet shifting needs of the business
- Oversee audience activation of data driven marketing. This role
has direct responsibility to build, test, schedule, deploy, and
report on standard KPIs for email, push and SMS programs to support
the full customer journey
- Lead integration of CRM programming across digital and
non-digital channels to deliver the optimal end user
experience
- Enable data driven marketing at Chamberlain Group through
campaign design, tactical execution, and measurement/reporting for
email, push, SMS channels targeting end users
- Advise on customer messaging and creative to drive engagement,
conversion, customer acquisition and retention
- Continuously test content, creative and contact cadence across
multiple formats and platforms to maximize outcomes and
conversion
- Troubleshoot and problem solve as necessary to address delivery
issues, excessive bounce rates, or significant unsubscribing
- Ensure compliance with CAN-SPAM Act and all other applicable
regulations and best practices
- Review ESP and CRM technology platforms and make
recommendations to ensure best in class support for Chamberlain
Group's digital CRM programs; Partner with Marketing Technology and
IT teams in implementation and enhancement of CRM technology
- Comply with health and safety guidelines and rules; managers
should also ensure compliance across their teams.
- Protect Chamberlain Group's reputation by keeping information
confidential.
- Maintain professional and technical knowledge by attending
educational workshops, reading professional publications,
establishing personal networks, and participating in professional
societies.
- Contribute to the team effort by accomplishing related results
and participating on projects as needed.Job Requirements:
- Bachelor's Degree in Business or Marketing
- 5+ years of Marketing experience, 1-2 years working directly in
Marketing Cloud and Pardot, with a deep understanding of customer
lifecycle management and demonstrable track record of applying
data-driven personalization strategies
- Ability to work in matrixed organization
- Ability to travel 10% - internationally and
domestically#LI-Hybrid - Oak Brook, IL #LI-MD1Chamberlain Group
wants all of its employees to succeed and encourages people of all
backgrounds to apply. We're proud to be an Equal Opportunity
Employer, and you'll be considered for this role regardless of
race, color, religion, sex, national origin, age, sexual
orientation, ancestry; marital, disabled or veteran status. We're
committed to fostering an environment where people of all lived
experiences feel welcome.Persons with disabilities who anticipate
needing accommodations for any part of the application process may
contact, in confidence .NOTE: Staffing agencies, headhunters,
recruiters, and/or placement agencies, please do not contact our
hiring managers directly.
Keywords: The Chamberlain Group, Carol Stream , CRM Lead, Other , Oak Brook, Illinois
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